Rolling Stones did a feature story on him in 1998; he was the inspiration for Tom Cruise’s character in Magnolia the following year, and then in 2000, Jeffries was introduced to British audiences through Louis Theroux’s Weird Weekends series.
At the height of his powers, Jeffries wasn’t just synonymous with the seduction community, he was the seduction community.
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Jefferies was around long before The Game hit bookshop shelves.
When the main players in The Game were still looking over their pencil cases at the popular girls on the other side of the class, Jeffries was out on the street, chatting girls up, getting their numbers and, more often than not, getting them into bed too.
In other words, Jeffries makes a complete stranger besotted with him using years of study, in-field experience and a packet of ketchup. During his talk on seduction at the Soho House Salon, Jeffries teaches and demonstrates his persuasive powers to a mesmerised audience.
But it’s hard to tell whether we’re genuinely impressed or if we’re just being persuaded we are.